Decades ago, we pioneered Disruption® as a business transformation methodology.
Disruption® is in our DNA – it informs our mindset & behavior. We don’t dabble in it. We embody it, day in and day out. It’s how we’ve created some of the world’s most iconic brands and work.
In recent years, we have used our own Disruption® methodologies to shift our offering. We are no longer just an advertising agency, but a total brand experience company. As we evolve, our identity must evolve alongside it.
Design systems are at their best when they are living breathing systems with key elements that ground the brand over time. In this redesign, our core visual equities remain fixed – our brandmark, Backslash, Disruption symbols, and colors. So, what’s new? A distinct and expressive typeface, strong injection of culture and personality in ways we haven’t tapped into before, and new tools utilizing cutting-edge technology.
The TBWA Grotesk® type family was developed through a partnership with Plau Design studio while FUZE image studio contributed to the creation of the stunning 3D characters.
